Inspired by a cosmetic product from the 1920s, our best-selling Cake Mascara will revolutionize your eye makeup ritual. Once used in the early days of cinema, this swoon-worthy formulation didn’t even smudge under the hot lights of film sets!Our beloved Black Cake Mascara -1930 is the cleanest form of mascara on the market. Made especially for sensitive eyes, the water-activated formula doesn't harbor or grow bacteria as it dries fully after each use. Made from a natural wax that blends effortlessly with your skin and lashes, Black Cake Mascara -1930 doesn’t flake, peel, or clump. Our long-lasting and water-resistant formula gives you dark, defined lashes that last all day.